INSEAD, a global leader in business education, partnered with Intrepid to launch a fully automated, on-demand Microcredential offering that delivers high-impact Executive Education at scale. By integrating seamlessly with existing systems, the solution enables rapid enrollment, personalized learner journeys, and global reach—without compromising academic rigor or operational efficiency.
"Through our partnership with Intrepid, INSEAD has combined academic excellence with cutting-edge digital innovation to create a seamless, fully automated learner journey."
Nicolas Naude - Associate Director, Learning Innovation Solutions, INSEAD
Challenge
INSEAD identified a growing demand for high-quality, on-demand learning that meets the expectations of today’s time-constrained professionals. The challenge was to launch a scalable, self-paced Microcredential offering that preserved INSEAD’s academic rigor without increasing operational overhead or disrupting its complex digital infrastructure.
To succeed, the solution needed to support continuous enrollment, rapid learner onboarding, and seamless delivery across a hybrid ecosystem of legacy and modern platforms. This had to be accomplished while maintaining INSEAD’s globally recognized standards of pedagogy and learner experience. The goal was to create an intuitive, fully automated learning journey that began at program discovery and extended through course completion and credentialing—offering professionals worldwide a flexible, high-impact alternative to traditional cohort-based learning.
To succeed, the solution needed to support continuous enrollment, rapid learner onboarding, and seamless delivery across a hybrid ecosystem of legacy and modern platforms. This had to be accomplished while maintaining INSEAD’s globally recognized standards of pedagogy and learner experience. The goal was to create an intuitive, fully automated learning journey that began at program discovery and extended through course completion and credentialing—offering professionals worldwide a flexible, high-impact alternative to traditional cohort-based learning.
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Solution
To bring its vision to life, INSEAD partnered with Intrepid to launch a fully automated, learner-centric Microcredential offering. Together, they engineered an end-to-end digital ecosystem integrating Salesforce, MuleSoft, PeopleSoft, Intrepid, and Accredible. This unified infrastructure allows participants to discover a course, register, and begin learning within minutes without manual intervention.
"This collaboration has enabled us to scale Microcredentials globally, offering time-pressed professionals flexible access to high-impact executive education without compromising the rigor and quality that define the INSEAD experience.”
Nicolas Naude - Associate Director, Learning Innovation Solutions, INSEAD
Once payment is completed, learner data flows through a series of automated processes: enrollment is activated in PeopleSoft, access is provisioned in Intrepid, and a personalized welcome email is sent. Intrepid’s platform drives the experience forward with behavior-triggered communications (i.e., reminders, nudges, and completion confirmations) branded to INSEAD and precisely timed to maximize engagement.
Academic rigor remains central. Each course includes simulations, role-plays, reflections, and assessments that go beyond passive video learning. Digital credentials, issued via Accredible, allow for professional recognition.
Designed for both individuals and enterprises, the platform supports open enrollment and custom deployments. The result is a scalable, flexible solution that combines INSEAD’s academic excellence with the speed and simplicity today’s learners expect. Intrepid’s platform flexibility and integration capabilities were key enablers, making the learner experience seamless and the operational model future-ready.
Academic rigor remains central. Each course includes simulations, role-plays, reflections, and assessments that go beyond passive video learning. Digital credentials, issued via Accredible, allow for professional recognition.
Designed for both individuals and enterprises, the platform supports open enrollment and custom deployments. The result is a scalable, flexible solution that combines INSEAD’s academic excellence with the speed and simplicity today’s learners expect. Intrepid’s platform flexibility and integration capabilities were key enablers, making the learner experience seamless and the operational model future-ready.
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Results
The INSEAD Microcredentials initiative has delivered remarkable results across learner experience, operational efficiency, and institutional scalability.
Scalability & Growth
Learner Outcomes
“The course offered exceptional content, with well-structured modules and realistic role-play exercises. The flexibility of the format made it easy to integrate into my routine.” — Negotiation Fundamentals participant
Scalability & Growth
- 5 Microcredentials launched within two years
- Over 2,000 global participants since April 2022
- Infrastructure supports unlimited concurrent learners
- 80% reduction in manual admin workload compared to cohort models allowing staff to dedicate more time to strategic initiatives
Learner Outcomes
- Average 70% course completion rate—well above industry benchmarks
- 4.5/5 average satisfaction rating from participants
- Strong qualitative feedback on relevance, flexibility, and engagement
- Digital credential sharing on LinkedIn via Accredible furthering their brand
“The course offered exceptional content, with well-structured modules and realistic role-play exercises. The flexibility of the format made it easy to integrate into my routine.” — Negotiation Fundamentals participant