For Immediate Release — Intrepid by VitalSource and The Goodyear Tire & Rubber Company were awarded Gold in the prestigious 2024 Learning Technologies Awards for Best Technology-Based Onboarding Program. The accolade celebrates Goodyear’s groundbreaking ONRAMP Global Onboarding Journey, which leverages Intrepid’s cohort-based learning platform to deliver an engaging, scalable onboarding experience that fosters a strong sense of belonging, connection, and purpose for Goodyear’s global workforce.
The Learning Technologies Awards, held at the Park Plaza Westminster Bridge Hotel in London, brought together hundreds of L&D professionals from around the world to honor innovation and excellence in learning technologies. Goodyear’s ONRAMP program captured the judges’ attention for its shift from a traditional compliance-focused onboarding process to an innovative, community-oriented, and culturally integrated journey for new hires.
The ONRAMP Global Onboarding Journey
Goodyear’s ONRAMP program addresses the challenges of integrating a diverse, remote, and geographically distributed workforce by moving beyond mere compliance and focusing on a holistic approach that emphasizes cultural alignment and a sense of belonging. The structured 4-week onboarding journey includes:
- Structured Weekly Engagement: New hires engage in hands-on activities, such as inspecting tires, participating in live events with regional leaders, and joining discussions on Goodyear’s branding and values.
- Interactive Live Events: ONRAMP includes a live kickoff and additional events featuring hosts from ERGs, fostering connections across regions and providing insights into Goodyear’s community and resources.
- Discussion and Collaboration: Engaging discussions encourage new hires to share perspectives and experiences, strengthening their connection to their cohort and Goodyear’s culture. Translation features ensure accessibility, while facilitators from diverse backgrounds support culturally rich discussions.
- Continuous Engagement: Recognition through digital badges, personalized “OFF-RAMP” learning paths, and ongoing communication keep new hires connected to the company’s mission and values.
“Winning this award is a testament to the dedication of both Intrepid and Goodyear in redefining onboarding for the modern workforce,” said Sam Herring, Vice President and General Manager of Intrepid. “ONRAMP not only equips new hires with essential knowledge but fosters a genuine connection to Goodyear’s culture, values, and community from day one.”
Results and Impact
Since its inception, ONRAMP has seen substantial success:
- 88% of new hires reported feeling a stronger connection to Goodyear after completing the program.
- 86% of participants of learners felt more equipped to be more successful in their career at Goodyear after completing the onboarding journey..
- The program boasts a 90% participation rate with enhanced accessibility for new hires globally.
This transformative employee onboarding approach provides a powerful model for companies seeking to create meaningful, lasting connections with their workforce while meeting business needs for productivity and cultural alignment.
For more details on the 2024 Learning Technologies Awards winners, visit Learning Technologies Awards.
About Intrepid by VitalSource
Intrepid by VitalSource is a leading cohort-based learning platform designed to connect, practice, and upskill corporate workforces worldwide. With solutions that foster engagement, collaboration, and measurable outcomes, Intrepid’s platform enables organizations to tackle mission-critical challenges and drive impactful business results. Learn more at www.intrepidlearning.com.
About The Goodyear Tire & Rubber Company
The Goodyear Tire & Rubber Company is one of the world’s largest tire companies, known for its innovation and commitment to quality. Goodyear develops, manufactures, markets and distributes tires for most applications with a focus on continuous innovation. For more than 120 years, Goodyear has developed the technology that keeps people moving so they have the confidence to go faster, farther and to more places, making all of life’s connections easier every day. Learn more at https://www.goodyear.com/.
